Hey Everyone, This is Kimberly Fowler here, your tax business coach, and I teach tax professionals how to start, run, and grow their own independent tax business.

It’s my passion and my life to help new tax professionals shorten their learning curve of starting a business and not spend unnecessary time scouring the internet, downloading course after course, watching guru after guru to piece together the strategy, and planning to learn the basic fundamentals of starting a building a successful tax business.

This makes their life really difficult because it prolongs the journey to enjoying financial and time freedom and decreases their confidence in their decision to start a business. However, with my help, I can keep them focused on the end result and help them build an actionable plan to reach their business growth goals.

Today I’m going to give advice of course to my tax pros, but any new business owner can take these tactics and execute them. For most folks, owning your own business is a dream come true. The freedom of being your own boss and succeeding to the best of your ability are facts of life for the small business owner.

Sure, there is more stress than what you probably imagined when you were creating your grand plans, but with a little strategy and planning, you can overcome any tough spot you get in.

There are 7 tactics developed by successful marketers that are sure to make your business as successful as theirs.

Create A One of a Kind Selling Point

If you want to stand out from the crowd, create a unique selling proposition that stresses the benefits the customers will receive from doing business with you and not make your selling about YOU.

Don’t go out on a limb to create new products and services to get attention. Just add a special benefit to the ones you already have... maybe it’s quicker service or a guarantee. The most effective things to emphasize are benefits that your competition cannot or is not willing to give.

A lot of time those are simple things such as availability, how you and your team service clients, the level of knowledge that you have with your service or product, and things like that.

Use Testimonials

We all know that business owners think their product or services are the best things going, but it’s what the current customers think about it that really matters to your prospective customers.

They’re the ones who see things from their point of view... what they have to say about the business has an impact. Show and Tell is the name of the game. Your customers want to see what you can deliver, not just hear you brag about it.

Testimonials play an important part in advertising - especially for small businesses. Yeah, big businesses with well-known names don’t have to worry about it, but small companies can use testimonials as marketing tools to build credibility.

Think about it...how else can we gain credibility by creating a group of satisfied customers and shouting what they have to say? Let’s look for ways we can make testimonials an effective part of our marketing campaigns.

Upsell
Upselling is one of the most successful marketing trends today. Everywhere you go, someone is trying to get you to buy more. From fast food with supersize options to clothing stores that try to sell you shoes to match your outfit, everyone’s jumping on the bandwagon. Why? It works!

Your customers already know that you have great services and provide satisfactory service. They trust you to come through for them. So therefore you have an asset. The Know, Like, and Trust factor.

Think about it, it’s much easier to make sales to someone you already have a relationship with. Use every opportunity to increase your sales volume within the customer audience you already have.

Do you have a product that goes with the one they are purchasing? Offer it to them at the register. It’s a proven and effective method for increasing sales. You may be shocked at the additional sales you can generate from those who are already buying from you.

Make Your Price Seem Smaller

Divide and conquer, The old war tactic works in marketing too! When the price seems too steep, break it down into “buyable” size bites. A $120 item is only 12 low monthly payments of $10.

A $365 purchase would only cost $1 per day. Now that sounds affordable!

Paint The Benefits Pretty
Customers buy because they want to enjoy the benefits of the purchase. A lady might buy a dress because she wants to feel sexy, or a man will buy a book because he finds pleasure in reading.

Emotions are the key element that drives purchases. Use word pictures to stir up the emotions that will instigate the sale. Let them “feel” the benefits, and they’ll be more apt to head for the cash register. Put them where you want them.

Taxpro Software solutions two women signing documents

Create Attention-Getting Headlines

Are you ready to capture your reader’s attention with a great copy? The headline is the place to start. How often do you scan the newspaper’s headlines before you decide whether or not to read the article?

Yeah, that’s where we lose or gain the reader’s interest, so it’s a pretty important part of the advertisement.

A good headline should telegraph its message in twelve words or less. Double-check those headlines. Do they make a promise of a positive benefit, or ask a provocative question?

Don’tsettle for less than attention-grabbing statements.

Provide An Offer They Can’t Resist

Is your deal too good to pass up? If not, you need to improve it. I’m not talking about cutting prices, even more, you need to make a profit, but you can make the deal sweeter by increasing the reader’s knowledge of the value of the product or adding bonuses that are perceived as valuable but cost you little.

Hope these strategies help you out! I have a passion for helping newer tax business owners on their journey of owning a tax preparation business. Book a free strategy session at www.mytaxprosoftware.com to get your business up and running.